Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag.

It’s served as a mecca for internet creativity, housing such famous memes as Foul Bachelor Frog, Paula Deen Riding Things, and the troll face. Tumblr has also been the birthplace for blockbuster blogs (and now books) including Texts from Last Night and FML.

Conjured up by then 20-year-old homeschooler David Karp, Tumblr … Continue Reading

To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to determine how you tackle these day-to-day action items. The Sales Team at Stream Companies recommends you implement the following reminders in an effort to maximize your time management.

Prioritize projects

You know that some projects are of higher priority. Don’t lose sight of this. You may … Continue Reading

In a world where the US audience has a shorter and shorter attention span and more media choices, is there any loyalty in a medium like radio with so many choices?  Let’s be honest; how many of you listen to the same radio station for more than 7 minutes (or until the next commercial break)?  Most of us have a minimum of 7-10 stations we “flick” between if we do not like the song or the station is in a commercial break.  In fact, the term “P1” (industry term for the listener’s First Preference) has gone extinct.  Fleeting are the … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

The global economy is confused.

There is wide spread skepticism that leaders have the judgment and will to implement sound policies at home and abroad.

Companies are waiting to hire. Consumers are waiting to buy. Investors are waiting to commit.

DON’T WAIT TO ADVERTISE.

A confused economy is the wrong time to cut for four reasons:

1. Marketing is part of the solution, not part of the problem.

• 79% of companies believe that marketing is no longer dispensable… it is a KEY part of the business plan.
• Smart companies know to build an … Continue Reading
  
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E-branding. E-commerce. E-functionality.

Internet usage is on the rise. It doesn’t take a genius to understand that. While no one knows for certain exactly how many websites exist, as of June 19, 2011, there were 150,000 new URLs every day. With that much competition, it’s imperative to keep your own website fresh and unique.

At Stream, we work closely with each of our clients to ensure that we meet their individual needs. The more different you are, the more recognition you will receive, both online and offline to current and prospective clients.

One of Stream’s specialties is Motorola co-op website design. Our … Continue Reading

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

According to a number of sources, (and just, you know, understanding the world around you) people are using their phones to access the web more and more.

Take a look at these stats:

… Continue Reading

Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates:

Never take “no” personally

A “no” is simply an opportunity for you to learn more and do more. Client feedback, whether positive or negative, is absolutely essential. To quote The Godfather, “It’s not personal…It’s … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading