As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

The global economy is confused.

There is wide spread skepticism that leaders have the judgment and will to implement sound policies at home and abroad.

Companies are waiting to hire. Consumers are waiting to buy. Investors are waiting to commit.

DON’T WAIT TO ADVERTISE.

A confused economy is the wrong time to cut for four reasons:

1. Marketing is part of the solution, not part of the problem.

• 79% of companies believe that marketing is no longer dispensable… it is a KEY part of the business plan.
• Smart companies know to build an … Continue Reading
  
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I have to say I am a bit perplexed when I read blog posts that gush about Google+.

Marketers are urging companies to hurry up and set up a Google+ page for their businesses.

One marketer writes, “Wow, the new Google+ Company Pages are very cool!”

They are not.

They are dull, even by comparison to Facebook company pages, which, because they must live within the confines of Facebook, are relatively dull.

“We have, since its inception, been huge Google Plus fans, even though its [sic] been a bit of a ghost-town compared … Continue Reading

E-branding. E-commerce. E-functionality.

Internet usage is on the rise. It doesn’t take a genius to understand that. While no one knows for certain exactly how many websites exist, as of June 19, 2011, there were 150,000 new URLs every day. With that much competition, it’s imperative to keep your own website fresh and unique.

At Stream, we work closely with each of our clients to ensure that we meet their individual needs. The more different you are, the more recognition you will receive, both online and offline to current and prospective clients.

One of Stream’s specialties is Motorola co-op website design. Our … Continue Reading

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

According to a number of sources, (and just, you know, understanding the world around you) people are using their phones to access the web more and more.

Take a look at these stats:

… Continue Reading

Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates:

Never take “no” personally

A “no” is simply an opportunity for you to learn more and do more. Client feedback, whether positive or negative, is absolutely essential. To quote The Godfather, “It’s not personal…It’s … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

In other words, LinkedIn is Facebook for business people.

Like its cool cousin Facebook, LinkedIn is growing at an astounding rate:

• LinkedIn counts executives from all 2011 Fortune 500 companies as members
• Its corporate hiring solutions are used by 75 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company … Continue Reading
  
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The advent of social media as a way-of-life has created a new reality in marketing: word-of-mouth, peer based reviews, testimonials, and complaints now carry an unprecedented amount of weight.

All it takes is a quick stroll through Facebook, twitter, Google, Yelp, and countless other sites to see the staggering amount of content & conversation dedicated to brands.

In fact:

• 92% of buyers have more confidence in info found online than they do in anything from a salesclerk or other source
• 90% of online consumers trust recommendations from people they know; 70% trust … Continue Reading
  
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The main objective of a tradeshow: ultimately gain new clients. This is your opportunity to meet with hundreds of prospective clients and sell your brand. Coming well-prepared will put you ahead of the rest.

You know it. You’ve been there. Or maybe you’ve heard all about them. At a tradeshow, you are literally surrounded by competitors. Within a few minutes, you need to speak about your company and convince someone to work with you. Although your smashing good looks and gleaming smile usually win anyone over, in this … Continue Reading