Barnes & Noble and Amazon are in a disagreement due to lowered prices on e-reader devices. Barnes & Noble was the first to drop the Nook 3G price from $259 to $199 as well as add a WiFi-only device for sale at just $149. This led Amazon to drop is price from $259 to $189; that’s $10 less than what Barnes & Noble offers.

Store feud aside, the underlying reason for this price controversy is the iPad, which starts at $499. E-readers such as the Kindle are significantly less expensive than … Continue Reading

You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately…

Did I hear right? Yahoo! is spending $75 to $85 million on a new marketing/advertising campaign?

Didn’t they just plop down over $100 mill on a marketing/advertising campaign?

So that comes to what, about $185 million in less than 10 months? My, what big ad budgets you have…

Hopefully the new campaign will fare better than the first.

According to comScore, after the $100 million plus buy in … Continue Reading

If budget were unlimited (they are not), and omnisciece was the norm, we’d all have the perfect social networking/media strategy. 

However we are a tangled mess with no clear strategy due to ever changing consumer behavior in consumtion.   Is is the fad of the week that we should attach to our budgets or is it a long term Tweeting strategy we need to embrace?

Lets take a look at three catagories: Online Retail, News, and Infotainment (Gossip gurls) and how they’ve embraced social networking…surly they’ve got a cohesive strategy.
Amazon
Amazon is a pioneer in social networking.  A rating system (stars), customer … Continue Reading