The end is in sight…of the recession, that is. Unfortunately, damage has already been done to the advertising industry. According to Ad Age, ad spending in 2009 experienced the sharpest percentage decline since the Great Depression when it dropped 14.7-percent the first nine months of 2009.

On the bright side, there are high hopes for digital advertising. Annual growth rate for online advertising is said to be steady over the next five years.

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Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.

Being said to grow from 10.2 percent in 2008 to 15 percent by 2013, the segment will also make up a greater percentage of the total ad market.

At the assumed growing rate, locally purchased banner ads will increase 66 percent annually from $45 million in 2008 to $565 million in 2013. Ads purchased locally … Continue Reading