Award season is in full swing—and Stream Companies has brought home an impressive 8 AVA Awards for 2011!

The AVA Awards is a global competition that recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media.

Interestingly enough, if you turn the number 8 on its side, it becomes the symbol for infinite.

And infinite is Stream’s appreciation for our creative team’s amazing, award-winning work seen below:

Platinum Award Winners:

“Jack Williams 82nd Anniversary Sale” – Jack Williams Tire and Auto Service Centers

Jack Williams Tire & Auto Center – … Continue Reading

I will admit it.

I watch a lot of television.

No, really, A LOT.

And, as many of my family members and friends know, I am that (annoying) person who moans and groans after seeing certain spots. But instead of ranting and raving about bad ads, (copyranter and AdScam/The Horror! already do that incredibly well!) I want to do a series of “Spot-on Spots” – ads that are just standouts among the extremely professional term–“crap”.

First up – When Weird Works

We’ve all seen them, laughed at them, cringed while watching them, and … Continue Reading

Can YouTube clips and mobile websites replace test drives and in-person experiences?

Increasingly car shoppers are using online resources to find their ideal vehicle.  In a recent interview, Kimberly Stonehouse, automotive industry development manager at Google, shared her perspective on some of the factors currently influencing auto shoppers’ behavior.

The internet is an essential source of information for car shoppers. While test driving vehicles remains an important part of the process, a car dealer’s website is ever more crucial in the buying process.  Web searches also … Continue Reading

JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think!

… Continue Reading

Introducing five applications designed to control your automobile.

Industry wide, automakers have seen the future and it involves integration of digital technologies into the cars we drive every day. More new automobiles are able to interface with handheld devices such as cell phones and digital music players. Motorists can already make hands-free telephone calls or even stream Internet radio through their vehicle’s sound system using an iPhone’s wireless capabilities.

Now automakers are focusing efforts in another direction; smartphone applications that provide a level of control over the vehicle itself. Users are … Continue Reading

Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

Your dealership may not have any plans to create a Facebook campaign, but, the fact is, your competitors are already planning to take advantage of what Facebook has to offer. Consider that right now you can order a pizza on Pizza Hut’s Facebook page; Volkswagen will tell you which car is most suited to your personality based on your personal profile on Facebook; and Coca Cola and Starbucks each have almost four million fans waiting to see their next wall post.

By developing special applications and offering expanded services, these successful brands … Continue Reading

Audi has launched a new campaign, focusing on the clean power of Diesel. Audi’s ad focuses on an emotional appeal of the problems foreign oil has caused for the United States over the past thirty years. While Diesel engines are known for being 20-30% more fuel efficient over regular gas engines, that’s not what you’ll see in Audi’s ads. They are tapping into consumers’ sensitivity to the environment.

While Audi’s ads certainly instill a desire to go buy a Diesel car in less than two minutes, Audi doesn’t have the Diesel line-up … Continue Reading