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A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading

The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading

More than 22.4 million people access mobile information on a daily basis-a number that has more than doubled in the last year alone. In January, 2008 the 10.8 million people accessed the web through mobile phones daily, and increased 107 percent to 22.4 million in January, 2009. Clearly it’s time for dealerships to decide not just when they are going to reach these 22.4 million potential car buyers, but how. Below are three effective mobile techniques you can use to grab more customers while they’re on the go.

Mobile eNewsletters

In addition … Continue Reading

Your dealership may not have any plans to create a Facebook campaign, but, the fact is, your competitors are already planning to take advantage of what Facebook has to offer. Consider that right now you can order a pizza on Pizza Hut’s Facebook page; Volkswagen will tell you which car is most suited to your personality based on your personal profile on Facebook; and Coca Cola and Starbucks each have almost four million fans waiting to see their next wall post.

By developing special applications and offering expanded services, these successful brands … Continue Reading

Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

Audi has launched a new campaign, focusing on the clean power of Diesel. Audi’s ad focuses on an emotional appeal of the problems foreign oil has caused for the United States over the past thirty years. While Diesel engines are known for being 20-30% more fuel efficient over regular gas engines, that’s not what you’ll see in Audi’s ads. They are tapping into consumers’ sensitivity to the environment.

While Audi’s ads certainly instill a desire to go buy a Diesel car in less than two minutes, Audi doesn’t have the Diesel line-up … Continue Reading

Yes, as we all know GM filed for bankruptcy at the beginning of the month. But many of you are surely wondering, how is a company that has no money, spending money on advertising? Well they aren’t. Or at least not as much.

In the past year, GM has slipped from an advertising giant, spending over $2 billion dollars on advertising, down to a mere $40 million in 2009.

And with a good $167 million owed to media buying firms, you may ask what is their plan of attack for … Continue Reading

It looks like the “cash-for-clunkers” program could be making it’s way out of committee and passed into law in a few months. 

Turns out the opponents are facing a legal battle relating to world-trade laws.  In other words, some wanted the program to ONLY work for the Detroit three (actually applying discount to vehicles “manufactured in North America”).

I did a search for “vehicles manufactured in North America” and could not find a list of what vehicles qualified.  Obviously leading auto makers outside of Detroit will benefit as well.

QUESTION – Will this continued … Continue Reading