A response to Advertising Age’s article

You have logged into your daily check of your Facebook account and you are notified right away by the nice little red flag at the bottom of the web page, 8 new message. And of course, as any person would be, you are excited that so many people would want to contact you, popularity in its best form. With this excitement in hand, you click on that little red flag only to find out that, no, … Continue Reading

Who exactly dosen’t text?

According to Deloitte, the age group know as “millennials” are the heavest users of SMS texting.  SMS texting is sending video, pictures, or sounds to your friends and family. 

According to NOP 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds were sending text message at the end of 2008.  This is well above the 61% average of all mobile texting users.

According to Scarborough Research only 48% of mobile phone subscribers texted in 2008, and Yankee Group put … Continue Reading

Advertising Age Embedded Player

GM’s new spot from Deutsch is meant to educate customers about its reorganization. Tell us what you think in the comments section below.

According to AdAge.com Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — in it’s infinite wisdom the U.S. Treasury’s auto-industry task force is allowing half of the amount.

The good news: the Task-Force at least understands that advertising is necessary.

… Continue Reading

A recent article in AutoReMarketing Magazine discussed the effectiveness for using contextual and behavioral ads to increase your online effectiveness.

This article will be helpful for manufacturers and Tier II, but little can by used by Tier III advertisers.

The article reinforces that advertising works!  Fuel effeciency and value messages can have a positive imapct on “intent”, but the down side is the article does not show that value translating to click or visit to a dealers website and ultimate sale.

Many in the digital space neglect that 100% of all auto sales occur … Continue Reading

Auto Sales up for Stream Clients

Two of Stream’s auto clients had record weekends selling 46 (Northern NJ) and over 60 (Philadelphia).  Consumers are buying but you must show VALUE.