Sal Sciarrino – Graphic Designer

Design is not just color and layout; it takes a well-written and presented message combined with effective imagery to create a powerful design. Typography can often make or break a design.

What exactly is typography?

Typography is the use of text and typographic elements in a design to communicate an idea a brand or a logo.

Typography is essential in making your piece stand out from the rest – it is your delivery system to keep your audience interested. Relying solely on an image can ultimately put you at a disadvantage. Images can be unclear, whereas words can clearly convey a message.

To … Continue Reading

2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

More spent on branding is key for display ads
Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

It is predicted that we will see a large rise in online video advertising with a projected growth of 34% each year through 2014—this will be a … Continue Reading

Advertising Age Embedded Player

GM’s new spot from Deutsch is meant to educate customers about its reorganization. Tell us what you think in the comments section below.

Via La Orange

Welcome to Stream’s first attempt at Blogging. It’s our intent to use our blog as a way to share the news and articles we find most relevant to our clients. Please post your feedback! We want to see if anyone is reading!

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