According to Hitwise the poor economy has been a boon for online classified sites. The biggest beneficary – Craigslist. Yup, the hippe from San Fran with under 30 staffer might be able to shutter newspaper and job sites with job listing from $25 and $5 erotic service listing.

Intersting fact about online classifieds:

• Craigslist visits increase 90% yer-over-year in Feb 2009 – other classified sites are up 22%
• Of the Top 100 classified site, all but three are Craigslist sites
• Craigslist attracts wealther … Continue Reading
  
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At the Newspaper Association of America’s annual meeting earlier this week, news from McClatchy (#2 behind Gannett in the US) is that 15% of advertising revenue comes from online or digital revenue.

Its easy to agree that digital revenue is at a higher profit margin, but the true question is the revenue mix between national versus local buys.  Newspapers cannot survive on national CPM’s and need to be more effective in capturing local digital advertiers.

Socrates might be embarased, but this now begs the question – how long … Continue Reading