The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

You can also send out e-mails that include a thank you message. E-mail allows you to reach a large number of people in a quick and cost efficient way. Stream Companies’ team of designers and e-mail marketing professionals know how to craft the perfect … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

Contrary to many people’s beliefs, there is more substance to the world of online videos than the following:

Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company.

People spend a considerable amount of time watching videos, probably more than they’d like to admit. According to Arbitron and Edison Research, the weekly audience for online video has tripled in the past five years. Research also showed that the typical respondent spends 3 hours … Continue Reading

Right now, we live in an age where things are constantly changing. We can’t go more than a year until our computers or cell phones are passé, and their technology is nearly obsolete. In the world of advertising design, things are just as much on the move.

So, let’s get down to the brass tacks – How do we stay on top of these constant changes, or better yet, ahead of them?

Two words: adapt and innovate.

“Old media” (TV, radio, print, direct mail, tradeshows, etc.), unlike our outdated iPhone 4s, are actually still relevant, very much so. The trick is to … Continue Reading

A ComScore study has shown that the average American spends 32 hours per month on the Internet. So, what does this mean for your advertising dollars? Many people would jump to the conclusion that because people spend more time online, their online ads will automatically bring them more business.

But you’re smarter than that.

In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently.

Say your business is a car dealership. You’d like to reach customers that live within … Continue Reading

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Let’s look into the brouhaha more deeply.

Last week, EdgeRank Checker released a study outlining the influence of 3rd party application programming interfaces (“APIs”, more commonly referred to as “3rd Party Apps”) on Facebook engagement.  These apps are commonly used to schedule … Continue Reading

Facebook Storefronts now have the same sales conversion rates as e-commerce websites.

Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites.

The key findings were as follows…

• Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites.
• Websites that do not engage in e-commerce are losing traffic to their Facebook pages at an alarming rate.
• Facebook stores are very efficient at traffic acquisition ac­quiring visitors at no cost through wall posts and establishing a store monthly user base equal to 1-10% of the retailer’s fan base

Companies are faced … Continue Reading

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.

Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available … Continue Reading

Google search integrates elements from Twitter, Flickr, and Quora

Back in 2009 Google launched Social Search which utilized an individual’s Google account to integrate search results from friends.

Recent changes have been made to Google’s Social Search to make the social experience more prominent.

The social results will now been seen throughout the page rather than only at the bottom of the search page. Twitter, Flickr, and Quora are now also a large part of the social experience on Google search; … Continue Reading

JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think!

… Continue Reading