Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

The end is in sight…of the recession, that is. Unfortunately, damage has already been done to the advertising industry. According to Ad Age, ad spending in 2009 experienced the sharpest percentage decline since the Great Depression when it dropped 14.7-percent the first nine months of 2009.

On the bright side, there are high hopes for digital advertising. Annual growth rate for online advertising is said to be steady over the next five years.

Be part of digital advertising growth with Stream Companies.

If you don’t think mobile internet purchasing is catching on, think again. This graph from Morgan Stanley portrays the 50+ percent of paid mobile consumer usage. Smartphone users, as a majority, have been putting desktop usage to shame with app usage. Having a smartphone on hand makes it easy to buy into the digitized world while leaving desktop purchasing in the dust.

As more consumers buy using their mobile devices, mobile advertising will increase

Maybe mobile marketing will be turning a new leaf in 2010 and the new decade will be the ‘decade of … Continue Reading

A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading

More than 22.4 million people access mobile information on a daily basis-a number that has more than doubled in the last year alone. In January, 2008 the 10.8 million people accessed the web through mobile phones daily, and increased 107 percent to 22.4 million in January, 2009. Clearly it’s time for dealerships to decide not just when they are going to reach these 22.4 million potential car buyers, but how. Below are three effective mobile techniques you can use to grab more customers while they’re on the go.

Mobile eNewsletters

In addition … Continue Reading

Demographics Evening Out

As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly.

Mobile Internet visitors were up 34% year over year to 56.9 million in July 2009. Growth among women outpaced the average rate by some 9 percentage points. Men still made up 53% of the mobile Web audience in July.

What keeps men so attached to their mobile phones for Web browsing? They make up the bulk of the audience for tech, sports and news content-and, … Continue Reading

U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year, the Interactive Advertising Bureau said Monday.

Search advertising continued to represent the largest percentage of overall interactive ad spending, with search revenues reaching more than $5.1 billion in the half of 2009, up slightly from that same period in 2008, the group said in a report produced with PricewaterhouseCoopers.

Display-related advertising–which includes display ads, rich media, digital video and sponsorship–totaled nearly $3.8 billion in the first six months of 2009, … Continue Reading

Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading