Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

My notes form the DigiDay: APPS

1. First Speaker
   1. Presentation

      APPS State of the Industry Survey: More than 84% of Marketers are Satisfied with Their Apps Experience; Nearly 60% Expect Budgets to Rise (in: Metrics)

      Aug 12, 2009

      The knowledge base for apps is growing, as a remarkably similar percentage of publishers and marketers say they’ve built at least one for their readers or brands. Some 68.9% of publisher respondents and 68.8% of marketers have fielded apps. Some … Continue Reading

      • 

A response to Advertising Age’s article

You have logged into your daily check of your Facebook account and you are notified right away by the nice little red flag at the bottom of the web page, 8 new message. And of course, as any person would be, you are excited that so many people would want to contact you, popularity in its best form. With this excitement in hand, you click on that little red flag only to find out that, no, … Continue Reading

The following is from the All Things Digital Conference…Excerpt of Walt Mossberg asking Steve Ballmer about Microsoft’s new search product – bing.com

 
This polling firm asked how consumers choose – what is the reason that you with the search firm that you go with.  No. 1 is, I like the results best. That’s 45%.  The second, though, is out of habit.  That’s 38%.  No. 3 is, I trust the search company brand, 35%.

To me, “out of habit” and “I trust the brand” are pretty similar, and if you add those up, that … Continue Reading

Who exactly dosen’t text?

According to Deloitte, the age group know as “millennials” are the heavest users of SMS texting.  SMS texting is sending video, pictures, or sounds to your friends and family. 

According to NOP 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds were sending text message at the end of 2008.  This is well above the 61% average of all mobile texting users.

According to Scarborough Research only 48% of mobile phone subscribers texted in 2008, and Yankee Group put … Continue Reading

A recently released study, Greystripe’s Q109 Consumer Insights Report (pdf), found the average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.

What does this mean? The average total use time per user of three hours and 10 minutes.  Other research reveals:

•  
  • 42% of iPhone app users have a household income of $78K or more
  • 15% earn $165K or more
  • 44% have children

The study from MarketingCharts also found that 46% of users play their games/apps five times or … Continue Reading

 As surprising as it might seem, the viral nature of YouTube is paying off for advertisers.  Below is a chart of ads that have millions of weekly views on Youtube. 

Want a compairson of traffic?  The largest (I could find) viewership on Swine Flu was a Symptoms of Swine Flue from the CDC with 864,000 total views.

 
Last Week
Brand
Campaign
Agency
Current Week Views*
% Change in Views**
Watch the Spot

1
1
T-Mobile
T-Mobile Dance
Saatchi & Saatchi, MediaCom
598,827
-2%

2
New
Trident
Beyonce 100 Single Ladies Flash-Dance
Pretty Green, Initials Marketing
373,706
New to Chart

3
3
Cadbury
Eyebrow … Continue Reading

At the Newspaper Association of America’s annual meeting earlier this week, news from McClatchy (#2 behind Gannett in the US) is that 15% of advertising revenue comes from online or digital revenue.

Its easy to agree that digital revenue is at a higher profit margin, but the true question is the revenue mix between national versus local buys.  Newspapers cannot survive on national CPM’s and need to be more effective in capturing local digital advertiers.

Socrates might be embarased, but this now begs the question – how long … Continue Reading

With the economy struggling and budgets being reduced, US marketers are focusing on quantifiable tactics to get their messages across.

The majority of marketers are dedicating their firms to measurable, ROI-driven strategies. While some are keeping plans the same, even fewer are abandoning new marketing initiatives.

… Continue Reading