Stream Companies is proud to announce that we’ve won 2 Silver awards in the 2011 W3 Awards!

The W3 Awards recognizes creative excellence on the web and the creative and marketing geniuses that made it all happen. Stream Companies is proud to be a part of a group of such outstanding winners. We’re a modest team and don’t like to toot our own horns, but we are very happy to say congratulations to the creative and production teams!!

…Now where are we going to put … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

How to Build a Better Banner Ad

Banner ads aren’t always popular with individuals browsing the web. In fact, 43% of respondents to an online AdweekMedia-Harris Poll said they ignored or disregarded internet banner ads more than search and traditional media advertisements.

However, banner ad spending is still projected to increase. eMarketer estimates that ad spending on standard banners will increase 11.4% in 2011, to $6.56 billion, and will continue to grow to $8.63 billion … Continue Reading

More spent on branding is key for display ads
Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

It is predicted that we will see a large rise in online video advertising with a projected growth of 34% each year through 2014—this will be a … Continue Reading

Google’s making some big predictions about their future role in online advertising.  With the recent growth we’ve seen from key competitive players such as Facebook, the Yahoo-Bing alliance, and AOL’s new display ads; it’s no surprise that Google is refusing to fall into the backdrop.

Twelve years ago this week, Google became officially incorporated and began its creation of the Web search industry as we know it today. On Tuesday, the company re-emphasized its recent enthusiasm for shaping the future of online display advertising, something worthy of all Web professionals notice.

Google has been increasingly vocal in recent weeks … Continue Reading

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading