E-mail and social media topped the list of most respondents for marketing tactics. The trend of combining the two is said to reach more people and therefore, boost business in 2010.

About 18% of business executives wanted to add social components into their e-mail campaigns but didn’t know where to begin. One-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice.

Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no … Continue Reading

The recession has had its effect on consumer behavior online, and the watchword is frugality. Whether or not shoppers go back to their spendthrift ways, for now coupons are cool and deal-seeking is the norm.

That mindset has consequences for marketers across the board, and e-mail marketers are no exception. There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not. Open rates of around 24% to 25% for coupon e-mails dropped to just 16% to 18% for noncoupon campaigns.

Higher open rates for coupon … Continue Reading