The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading

What do women want?

Having kids changes your life. It may also change your feelings about online marketing, according to a recent “What Women Want” Consumer Survey.

More moms than women without children said they did not mind seeing online discounts and coupons for products that interested them, and moms were less likely to report skipping over such offers. Mothers also reported trusting online coupons more than female Internet users without children.

When asked what they would like to see in marketing e-mails, 45% of moms said they wanted information relevant to their lifestyle, … Continue Reading

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

Google has been working towards creating the world’s next communication product, Wave.  Wave will be a free, open source, Google product combining two huge internet components; instant messaging and e-mail.  Even though Wave is not accessible to the public, there has been talk about the potential benefits of such a service as well … Continue Reading

E-mail campaigns have been some of the most successful in reaching individuals in their own homes, on their own time; but just as we have seen with telemarketing, being intrusive and not respecting a person’s invitation to enter their mailbox can be disastrous.  So the question of crafting e-mail marketing that involves the recipient instead of bombarding them is the most central.  What does your campaign say?

… Continue Reading

Who exactly dosen’t text?

According to Deloitte, the age group know as “millennials” are the heavest users of SMS texting.  SMS texting is sending video, pictures, or sounds to your friends and family. 

According to NOP 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds were sending text message at the end of 2008.  This is well above the 61% average of all mobile texting users.

According to Scarborough Research only 48% of mobile phone subscribers texted in 2008, and Yankee Group put … Continue Reading

I’ve heard the less then half of the business world sees emails because they have “images turned off”. Good email design will turn this challenge into an opportunity