Smartphones are starting to change the face of advertising. The next big step to this process is the iAd. This mobile advertising platform gives third party developers the freedom to directly embed advertisements into their own iPhone applications and it’s being launched today , July 1st.

Steve Jobs has put $60 million in for second half of 2010 from the likes of select brand names like Nissan, Sears, JCPenny, GEICO, Target, Best Buy, GE and Unilever, as well as longtime partners Disney and AT&T. Those brands represent 48% of mobile display ad spending the second half of the year.

When a new, … Continue Reading

On Monday of this week, the Wall Street Journal reported a corporate shake up was about to occur at Microsoft with the changes affecting divisions that focus on video games,  mobile phones and other consumer devices.

Today came word that the shake up had already begun as Microsoft replaced the chief of its division focused on mobile phones, video games and other consumer devices Robbie Bach, who will retire this fall.

The announcement  comes as the Microsoft Windows Phone is being passed by the … Continue Reading

Google just unveiled a Smartphone that will knock the socks off of your mobile internet.

Nexus One is Google’s smooth push for more consumer products.

It’s about as light as a Swiss army knife and uses a Qualcomm processor. The 3.7-inch, touch-screen display has deep contrasts with a color-changing track ball that changes color when you receive a message.

It has a built-in compass, a GPS, and a light sensor that helps consumers save power by adjusting to indoor and outdoor light. The camera has an LED flash accompanied by a one-click upload to YouTube. … Continue Reading

A recently released study, Greystripe’s Q109 Consumer Insights Report (pdf), found the average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.

What does this mean? The average total use time per user of three hours and 10 minutes.  Other research reveals:

•  
  • 42% of iPhone app users have a household income of $78K or more
  • 15% earn $165K or more
  • 44% have children

The study from MarketingCharts also found that 46% of users play their games/apps five times or … Continue Reading