Smartphones are starting to change the face of advertising. The next big step to this process is the iAd. This mobile advertising platform gives third party developers the freedom to directly embed advertisements into their own iPhone applications and it’s being launched today , July 1st.

Steve Jobs has put $60 million in for second half of 2010 from the likes of select brand names like Nissan, Sears, JCPenny, GEICO, Target, Best Buy, GE and Unilever, as well as longtime partners Disney and AT&T. Those brands represent 48% of mobile display ad spending the second half of the year.

When a new, … Continue Reading

Google just unveiled a Smartphone that will knock the socks off of your mobile internet.

Nexus One is Google’s smooth push for more consumer products.

It’s about as light as a Swiss army knife and uses a Qualcomm processor. The 3.7-inch, touch-screen display has deep contrasts with a color-changing track ball that changes color when you receive a message.

It has a built-in compass, a GPS, and a light sensor that helps consumers save power by adjusting to indoor and outdoor light. The camera has an LED flash accompanied by a one-click upload to YouTube. … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Mobile marketing is heating 2010 up before it even begins. Soon, you’ll have healthcare apps that will help diagnose illnesses, apps that disable texting while driving, and mobile Skype!

These are all expected in the coming New Year. As you may remember in our previous article about QR-Code, mobile phones are beginning to conquer scanning QR-Codes. Threfore, higher quality cameras on cell phones will better enable barcodes to be scanned and you’ll be able to promote and discount products using your mobile phone.

Ready for more, helpful information at your fingertips? Your belt’s … Continue Reading

According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.

“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.

Although the market will be expanding, Smartphones will still be more expensive.

Call Stream Companies to strengthen and expand your advertising  today.

Stream Companies is now on Google Favorite Places!

To use, identify your phone’s capability for scanning a QR code (the square black box in the bottom right). Once you’ve done that, use your phone’s application to scan the code. You’re then connected to Stream Companies.

Contact Stream Companies today to impress the world with your business.

Accoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.

Do you have a mobile strategy?

Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.

Texting By Age Group

Text messaging has outpaced voice calling as the pre-eminent means of communication on mobile devices. Accoring to Nielsen in Q1 2009, the average US mobile subscriber sent or received 486 text messages per month but made just 182 calls.

Does this mean my parents text more than call?  Nielsen data shows that heavy texting is not uniform across all mobile users, further users ages 13 to 24 text disproportionately more than those
in other age groups.

Ages 13-to-17-year-olds sent and received more than … Continue Reading

My notes form the DigiDay: APPS

1. First Speaker
   1. Presentation

      APPS State of the Industry Survey: More than 84% of Marketers are Satisfied with Their Apps Experience; Nearly 60% Expect Budgets to Rise (in: Metrics)

      Aug 12, 2009

      The knowledge base for apps is growing, as a remarkably similar percentage of publishers and marketers say they’ve built at least one for their readers or brands. Some 68.9% of publisher respondents and 68.8% of marketers have fielded apps. Some … Continue Reading

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