Who exactly dosen’t text?

According to Deloitte, the age group know as “millennials” are the heavest users of SMS texting.  SMS texting is sending video, pictures, or sounds to your friends and family. 

According to NOP 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds were sending text message at the end of 2008.  This is well above the 61% average of all mobile texting users.

According to Scarborough Research only 48% of mobile phone subscribers texted in 2008, and Yankee Group put … Continue Reading

A recently released study, Greystripe’s Q109 Consumer Insights Report (pdf), found the average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.

What does this mean? The average total use time per user of three hours and 10 minutes.  Other research reveals:

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  • 42% of iPhone app users have a household income of $78K or more
  • 15% earn $165K or more
  • 44% have children

The study from MarketingCharts also found that 46% of users play their games/apps five times or … Continue Reading

A recent article in Adweek brought to light the costs of building a mobile app.

My questions…are ad dollars are best utilized in building apps or sponsorship of them.  The article points out that unless your are in the “Top 25″ your app is a hole in cyberspace.  In fact, Apple get 250 app a day – that 90,000 apps a year.

I contend that ad dollars would be better utilized in sponsorship of two kinds of apps.
Pick your favorite horse (or two)
Put you money behind … Continue Reading