Growing Advertising Agency Achieves Big Accomplishments

(Malvern, PA) Stream Companies is the 5th largest agency among all full service advertising agencies in the Philadelphia Metropolitan area according to the Philadelphia Business Journal. This accolade is on the heels of founders David Regn and Jason Brennan’s recent recognition as the Philadelphia Business Journal’s 40 Under 40 winners. Continue Reading

Any site that successfully attracts repeat visitors has to have fresh and constantly updated content. In the world of traditional site building, that means HTML files–and lots of ‘em.

The problem is that, more often than not, the people providing the content for a site are not the same people handling its design; content generation and site design are mutually exclusive.  That plus maintenance of a content-driven site can be a real challenge, resulting in hundreds of files that need to be maintained should you wish to make a fundamental … Continue Reading

Then you need to see this…

Call Stream Companies a Google AdWords Certified Company

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

Shopping on the go getting off the ground

Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading

The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

Experts … Continue Reading

Stream Companies has ranked as one of the 2009 fastest-growing, privately-held businesses in the Philadelphia region by the Philadelphia 100â, a joint project of the Wharton Small Business Development Center, the Entrepreneurs’ Forum of Greater Philadelphia, and the Philadelphia Business Journal.  This year the Philadelphia 100 had over 700 nominated companies, and winners represent one of the most impressive groups … Continue Reading