My notes form the DigiDay: APPS

1. First Speaker
   1. Presentation

      APPS State of the Industry Survey: More than 84% of Marketers are Satisfied with Their Apps Experience; Nearly 60% Expect Budgets to Rise (in: Metrics)

      Aug 12, 2009

      The knowledge base for apps is growing, as a remarkably similar percentage of publishers and marketers say they’ve built at least one for their readers or brands. Some 68.9% of publisher respondents and 68.8% of marketers have fielded apps. Some … Continue Reading

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Stream Companies, has made the 2009 Inc. 5000 list of the fastest-growing private companies in America.  Dave and Jay would like to thank everyone at Stream for their hard work and dedication to make this acheivement possible.

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Audi has launched a new campaign, focusing on the clean power of Diesel. Audi’s ad focuses on an emotional appeal of the problems foreign oil has caused for the United States over the past thirty years. While Diesel engines are known for being 20-30% more fuel efficient over regular gas engines, that’s not what you’ll see in Audi’s ads. They are tapping into consumers’ sensitivity to the environment.

While Audi’s ads certainly instill a desire to go buy a Diesel car in less than two minutes, Audi doesn’t have the Diesel line-up … Continue Reading

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Yes, as we all know GM filed for bankruptcy at the beginning of the month. But many of you are surely wondering, how is a company that has no money, spending money on advertising? Well they aren’t. Or at least not as much.

In the past year, GM has slipped from an advertising giant, spending over $2 billion dollars on advertising, down to a mere $40 million in 2009.

And with a good $167 million owed to media buying firms, you may ask what is their plan of attack for … Continue Reading

During tough times the gloves come off.  You start seeing more and more attack ads… ads in which one brand chooses to compare itself with a competitor in a way that could damage the integrity of either party.  The format is as old as advertising itself and can net you huge gains or huge lawyer fees.

Take these three current campaigns as examples of how results may vary:

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It’s a long standing tenet of modern marketing:  where Baby Boomers go, advertisers follow.  At 76 million and counting, the Boomer demographic (those born in the post-war boom between 1946 and ’64) does after all compromise the majority of consumers in this country.  So why are less and less resources being used to target Boomers online?

A huge misconception is that as internet spending increases, reaching out to … Continue Reading