Station
Title
Date
Day
Air Time
(r) RTG
SHR
#TC
Rank

ZCSN
PHILLIES BSBL
06/16/2009
Tue
7:00 p – 11:00 p
11.5
18
1
1

ZCSN
PHILLIES BSBL
06/20/2009
Sat
7:00 p – 10:00 p
8.0
15
1
2

ZCSN
PHILLIES BSBL
06/17/2009
Wed
7:00 p –  9:45 p
7.9
12
1
3

ZCSN
PHILLIES BSBL
06/19/2009… Continue Reading

A response to Advertising Age’s article

You have logged into your daily check of your Facebook account and you are notified right away by the nice little red flag at the bottom of the web page, 8 new message. And of course, as any person would be, you are excited that so many people would want to contact you, popularity in its best form. With this excitement in hand, you click on that little red flag only to find out that, no, … Continue Reading

Please read my Op-Ed published in The Hill.

Stream was named the twelfth largest full service advertising agency

in the Philadelphia market.  Thanks to all!

Station
Title
Date
Day
Air Time
(r) RTG
SHR… Continue Reading

I very much enjoyed The Tipping Point.  Helpful for anyone looking to understand trends, fads, and outbreaks.

I am a little curious why Gladwell did not touch on mob mentality, or what happens after the spill over.  Perhaps he did not want to examine the ethos of the group versus the few – communicators, mavens, and salespeople.

The following is from the All Things Digital Conference…Excerpt of Walt Mossberg asking Steve Ballmer about Microsoft’s new search product – bing.com

 
This polling firm asked how consumers choose – what is the reason that you with the search firm that you go with.  No. 1 is, I like the results best. That’s 45%.  The second, though, is out of habit.  That’s 38%.  No. 3 is, I trust the search company brand, 35%.

To me, “out of habit” and “I trust the brand” are pretty similar, and if you add those up, that … Continue Reading

Who exactly dosen’t text?

According to Deloitte, the age group know as “millennials” are the heavest users of SMS texting.  SMS texting is sending video, pictures, or sounds to your friends and family. 

According to NOP 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds were sending text message at the end of 2008.  This is well above the 61% average of all mobile texting users.

According to Scarborough Research only 48% of mobile phone subscribers texted in 2008, and Yankee Group put … Continue Reading

Advertising Age Embedded Player

GM’s new spot from Deutsch is meant to educate customers about its reorganization. Tell us what you think in the comments section below.

According to AdAge.com Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — in it’s infinite wisdom the U.S. Treasury’s auto-industry task force is allowing half of the amount.

The good news: the Task-Force at least understands that advertising is necessary.

… Continue Reading