I believe some of my blogs have become a mix of confessionals and interesting advertising tidbits. Well, ladies and gentlemen, I’m here to confess again. And with this one, I’m more abashed to admit.

Here it is…I take part in geosocial networking!

Alright, it’s not all that horrible. But as someone who firmly opposed all of that trendy geosocial mumbo-jumbo, it saddens me to own up to it because, gosh darn it, I was proudly geo anti-social!

You see, once upon a time, I did not own what I call a “fancy phone” or … Continue Reading

Stream Companies is proud to announce that we’ve won 2 Silver awards in the 2011 W3 Awards!

The W3 Awards recognizes creative excellence on the web and the creative and marketing geniuses that made it all happen. Stream Companies is proud to be a part of a group of such outstanding winners. We’re a modest team and don’t like to toot our own horns, but we are very happy to say congratulations to the creative and production teams!!

…Now where are we going to put … Continue Reading

It’s a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

But never fear! There are solutions to this quandary! If you know the right questions to ask, your media buys will always work for you. Here are some tips of the trade:

Radio Stations

Take a look at radio station’s ratings reports for the counties you’re interested in and check out the station’s … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Stream Companies is now on Google Favorite Places!

To use, identify your phone’s capability for scanning a QR code (the square black box in the bottom right). Once you’ve done that, use your phone’s application to scan the code. You’re then connected to Stream Companies.

Contact Stream Companies today to impress the world with your business.

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.

Being said to grow from 10.2 percent in 2008 to 15 percent by 2013, the segment will also make up a greater percentage of the total ad market.

At the assumed growing rate, locally purchased banner ads will increase 66 percent annually from $45 million in 2008 to $565 million in 2013. Ads purchased locally … Continue Reading

A recent article in AutoReMarketing Magazine discussed the effectiveness for using contextual and behavioral ads to increase your online effectiveness.

This article will be helpful for manufacturers and Tier II, but little can by used by Tier III advertisers.

The article reinforces that advertising works!  Fuel effeciency and value messages can have a positive imapct on “intent”, but the down side is the article does not show that value translating to click or visit to a dealers website and ultimate sale.

Many in the digital space neglect that 100% of all auto sales occur … Continue Reading

At the Newspaper Association of America’s annual meeting earlier this week, news from McClatchy (#2 behind Gannett in the US) is that 15% of advertising revenue comes from online or digital revenue.

Its easy to agree that digital revenue is at a higher profit margin, but the true question is the revenue mix between national versus local buys.  Newspapers cannot survive on national CPM’s and need to be more effective in capturing local digital advertiers.

Socrates might be embarased, but this now begs the question – how long … Continue Reading