True story….

Was working at agency and had a meeting with a potential new client. His business was cleaning — carpets, upholstery, etc. We held a meeting in which he explained how he wanted to get more customers (big shock);  “get more of the same folks I currently have” is how he worded it if memory serves me.

Ok, I’m processing this in my head… ‘he wants more customers like the ones he currently has… fine.’

So armed with this fact I posed what I considered to be the most obvious question to ask…

‘What does … Continue Reading

Much like Social Media, Direct Mail is here to stay…

In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.

While it may not be as sexy to talk about these Social Media days we’re living in, what with Tweets and texts and Facebook and FourSquare and Ning and on and on – there will always be a need for Direct Mail. ALWAYS. … Continue Reading

“It would be so nice if something made sense for a change.”

- Alice, Alice in Wonderland

Advertising during a recession can feel like entering a rabbit hole . . . unfamiliar territory that could lead you anywhere. One call to Stream Companies is all it takes to come out the other end a market leader.

Here are six solid reasons to advertise with Stream Companies NOW:

1. Capture the market share now, not later, by utilizing advertising.  Act now while your weaker competition is waiting out the storm.
2. Your sales force needs … Continue Reading
   
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