* You are viewing Posts Tagged ‘media strategy’

Incorporating SEO

By ssilveri + January 7th, 2010

If your business is looking to take advantage of content marketing, search engine optimization (SEO) should always be involved.

Content and landing pages fit should be consistent with the keywords. Each additional keyword emphasizes the chance of the product being seen.

If you’re one of the many who are looking to optimize your company through social media, a link to your page should be included as well.

Contact Stream Companies today to bring your business up to date with SEO and Social Media.

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Are You Reaching 75%?

By ssilveri + January 6th, 2010

Social MarketingAccording to the study entitled: Social Media in 2009 Inc. 500: New Tools and New Trends, social media use is growing fast within corporations in the United States.

Seventy-five percent of respondents claimed they were “very familiar with” social networking. As this study suggests, much social media growth is expected in the near future within businesses around the world.

The study also revealed how respondents think social media are here to stay giving you even more reason to stick with it and a representative … Continue Reading

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Mobile Marketing Done Right

By ssilveri + January 4th, 2010

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

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Google Chrome’s Ad Sparks Interests

By ssilveri + December 22nd, 2009

Google’s ad campaign seems to be sparking both numbers and curiosity. The chart shows UK’s Internet searches for Google Chrome which have almost doubled over the last couple of weeks. Currently running at their third highest level since the browser was launched towards the end of last summer.

Spark interest for your business today with Stream Companies.

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Successful Social Marketing Starts with a Strategy

By ssilveri + December 21st, 2009

According to emarketer.com, the three phases of a company’s social marketing are trial, transition, and strategic. The more comfortable a company is with social marketing, the faster they will begin to strategize.

This will be great for networking as well company workers. The 2010 Social Media Marketing Benchmark Report from MarketingSherpa states that sixty percent of social marketing dollars will go to employee salaries for social media activities such as generating content, and the monitoring social channels.

Social Marketing doesn’t have to be a complicated tragedy. Let Stream Companies plan your … Continue Reading

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Social Media and E-mail. Together At Last.

By ssilveri + December 10th, 2009

E-mail and social media topped the list of most respondents for marketing tactics. The trend of combining the two is said to reach more people and therefore, boost business in 2010.

About 18% of business executives wanted to add social components into their e-mail campaigns but didn’t know where to begin. One-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice.

Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no … Continue Reading

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The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading

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This is the latest video by Socialnomics

By j_brennan + November 30th, 2009

  • Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.
  • Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.
  • Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.
  • Wetpaint/Altimeter Study found companies that are both deeply and … Continue Reading
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  • Ad Spending on Social Media Doubles

    By j_brennan + October 1st, 2009

    icon_personFollowing eyeballs
    The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

    Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

    “In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

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    Online Ad Spends Grow

    By j_brennan + September 30th, 2009

    icon_control-gaugeWeb ad growth to reach double digits in 2010

    Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

    Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

    The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

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