In a world where the US audience has a shorter and shorter attention span and more media choices, is there any loyalty in a medium like radio with so many choices?  Let’s be honest; how many of you listen to the same radio station for more than 7 minutes (or until the next commercial break)?  Most of us have a minimum of 7-10 stations we “flick” between if we do not like the song or the station is in a commercial break.  In fact, the term “P1” (industry term for the listener’s First Preference) has gone extinct.  Fleeting are the … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.

To build better value for your client, Stream Companies recommends buying media on a quarterly basis, as opposed to buying month-to-month.  (Month-to-month is defined as booking media in or right before the month being booked. For example, scheduling NBC on 9/1 for a 9/15 start.)  On average, broadcast and radio stations will reduce rates by 15% if a client books for the … Continue Reading

Thomas Baekdal image (2009)

Back in 2009 spending on traditional media (like TV and radio) dropped by almost one-fifth.  Since then, however, spending has been moving up, but is expected to stay around current levels in the near future.

A recent study predicts that traditional media spends will continue to hover around the $130 billion level between now and 2015—far below the $166 billion posted in 2007. It is worth noting that newspapers are not expected to benefit from the bounceback.  Significantly, advertisers … Continue Reading

If your business is looking to take advantage of content marketing, search engine optimization (SEO) should always be involved.

Content and landing pages fit should be consistent with the keywords. Each additional keyword emphasizes the chance of the product being seen.

If you’re one of the many who are looking to optimize your company through social media, a link to your page should be included as well.

Contact Stream Companies today to bring your business up to date with SEO and Social Media.

According to the study entitled: Social Media in 2009 Inc. 500: New Tools and New Trends, social media use is growing fast within corporations in the United States.

Seventy-five percent of respondents claimed they were “very familiar with” social networking. As this study suggests, much social media growth is expected in the near future within businesses around the world.

The study also revealed how respondents think social media are here to stay giving you even more reason to stick with it and a representative … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Google’s ad campaign seems to be sparking both numbers and curiosity. The chart shows UK’s Internet searches for Google Chrome which have almost doubled over the last couple of weeks. Currently running at their third highest level since the browser was launched towards the end of last summer.

Spark interest for your business today with Stream Companies.