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As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

Can YouTube clips and mobile websites replace test drives and in-person experiences?

Increasingly car shoppers are using online resources to find their ideal vehicle.  In a recent interview, Kimberly Stonehouse, automotive industry development manager at Google, shared her perspective on some of the factors currently influencing auto shoppers’ behavior.

The internet is an essential source of information for car shoppers. While test driving vehicles remains an important part of the process, a car dealer’s website is ever more crucial in the buying process.  Web searches also … Continue Reading

Smartphones are starting to change the face of advertising. The next big step to this process is the iAd. This mobile advertising platform gives third party developers the freedom to directly embed advertisements into their own iPhone applications and it’s being launched today , July 1st.

Steve Jobs has put $60 million in for second half of 2010 from the likes of select brand names like Nissan, Sears, JCPenny, GEICO, Target, Best Buy, GE and Unilever, as well as longtime partners Disney and AT&T. Those brands represent 48% of mobile display ad spending the second half of the year.

When a new, … Continue Reading

Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

A recent study by comScore MobiLens™ shows some rather startling numbers when it comes to the number of folks using Smartphone Apps. According to the study, from April ‘09 to April ‘10, the total number of mobile application users in the United States increased by 28%.

The fastest growing mobile app was for Social Networking/Social Media, which saw an increase of 240% during this time frame.

Among other apps increasing in popularity are weather apps, news apps and online retail, the latter … Continue Reading

Google just unveiled a Smartphone that will knock the socks off of your mobile internet.

Nexus One is Google’s smooth push for more consumer products.

It’s about as light as a Swiss army knife and uses a Qualcomm processor. The 3.7-inch, touch-screen display has deep contrasts with a color-changing track ball that changes color when you receive a message.

It has a built-in compass, a GPS, and a light sensor that helps consumers save power by adjusting to indoor and outdoor light. The camera has an LED flash accompanied by a one-click upload to YouTube. … Continue Reading

Mobile marketing is heating 2010 up before it even begins. Soon, you’ll have healthcare apps that will help diagnose illnesses, apps that disable texting while driving, and mobile Skype!

These are all expected in the coming New Year. As you may remember in our previous article about QR-Code, mobile phones are beginning to conquer scanning QR-Codes. Threfore, higher quality cameras on cell phones will better enable barcodes to be scanned and you’ll be able to promote and discount products using your mobile phone.

Ready for more, helpful information at your fingertips? Your belt’s … Continue Reading

If you don’t think mobile internet purchasing is catching on, think again. This graph from Morgan Stanley portrays the 50+ percent of paid mobile consumer usage. Smartphone users, as a majority, have been putting desktop usage to shame with app usage. Having a smartphone on hand makes it easy to buy into the digitized world while leaving desktop purchasing in the dust.

As more consumers buy using their mobile devices, mobile advertising will increase

Maybe mobile marketing will be turning a new leaf in 2010 and the new decade will be the ‘decade of … Continue Reading

According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.

“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.

Although the market will be expanding, Smartphones will still be more expensive.

Call Stream Companies to strengthen and expand your advertising  today.

Stream Companies is now on Google Favorite Places!

To use, identify your phone’s capability for scanning a QR code (the square black box in the bottom right). Once you’ve done that, use your phone’s application to scan the code. You’re then connected to Stream Companies.

Contact Stream Companies today to impress the world with your business.