The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading

More than 22.4 million people access mobile information on a daily basis-a number that has more than doubled in the last year alone. In January, 2008 the 10.8 million people accessed the web through mobile phones daily, and increased 107 percent to 22.4 million in January, 2009. Clearly it’s time for dealerships to decide not just when they are going to reach these 22.4 million potential car buyers, but how. Below are three effective mobile techniques you can use to grab more customers while they’re on the go.

Mobile eNewsletters

In addition … Continue Reading

Demographics Evening Out

As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly.

Mobile Internet visitors were up 34% year over year to 56.9 million in July 2009. Growth among women outpaced the average rate by some 9 percentage points. Men still made up 53% of the mobile Web audience in July.

What keeps men so attached to their mobile phones for Web browsing? They make up the bulk of the audience for tech, sports and news content-and, … Continue Reading

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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Accoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.

Do you have a mobile strategy?

Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.

Shopping on the go getting off the ground

Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading

Texting By Age Group

Text messaging has outpaced voice calling as the pre-eminent means of communication on mobile devices. Accoring to Nielsen in Q1 2009, the average US mobile subscriber sent or received 486 text messages per month but made just 182 calls.

Does this mean my parents text more than call?  Nielsen data shows that heavy texting is not uniform across all mobile users, further users ages 13 to 24 text disproportionately more than those
in other age groups.

Ages 13-to-17-year-olds sent and received more than … Continue Reading

My notes form the DigiDay: APPS

1. First Speaker
   1. Presentation

      APPS State of the Industry Survey: More than 84% of Marketers are Satisfied with Their Apps Experience; Nearly 60% Expect Budgets to Rise (in: Metrics)

      Aug 12, 2009

      The knowledge base for apps is growing, as a remarkably similar percentage of publishers and marketers say they’ve built at least one for their readers or brands. Some 68.9% of publisher respondents and 68.8% of marketers have fielded apps. Some … Continue Reading

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Google has been working towards creating the world’s next communication product, Wave.  Wave will be a free, open source, Google product combining two huge internet components; instant messaging and e-mail.  Even though Wave is not accessible to the public, there has been talk about the potential benefits of such a service as well … Continue Reading