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90% of Super Bowl Ads Sold Two Months in Advance

By ssilveri + December 7th, 2009

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading

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Top Ten Watched (Week of 04/21 – 04/27/09)

By j_brennan + May 1st, 2009

Station
Title (grouped)
Date
Day
Air Times
(r) RTG
SHR
#TC
Rank

ZCSN
FLYERS HOCKEY
04/23
Thu
7:00 p – 9:45 p

7.3

12

1

1

ZCSN
PHILLIES BSBL
04/27
Mon
7:00 p – 10:30 p

6.7

11

1

2

ZCSN
FLYERS HOCKEY
04/21
Tue
7:00 p – 10:00 p

6.7

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