90% of Super Bowl Ads Sold Two Months in Advance
By ssilveri + December 7th, 2009
The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.
According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.
Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.
Since General Motors will … Continue Reading