Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

The end is in sight…of the recession, that is. Unfortunately, damage has already been done to the advertising industry. According to Ad Age, ad spending in 2009 experienced the sharpest percentage decline since the Great Depression when it dropped 14.7-percent the first nine months of 2009.

On the bright side, there are high hopes for digital advertising. Annual growth rate for online advertising is said to be steady over the next five years.

Be part of digital advertising growth with Stream Companies.

Today, White Pages announced the incorporation of public social media profiles from Facebook and Twitter into its people search service. The people search on White Pages also provide consumers with direct links to select matching Facebook and Twitter user pages.

This social media breakthrough will be incorporated throughout the entireWhitePages site. By the middle of next year, they expect to significantly expand the number of social listings while adding social networking account information to existing work and residential listings where relevant. Also, the recently launched editing capability will allow consumers to add links … Continue Reading

A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.

Being said to grow from 10.2 percent in 2008 to 15 percent by 2013, the segment will also make up a greater percentage of the total ad market.

At the assumed growing rate, locally purchased banner ads will increase 66 percent annually from $45 million in 2008 to $565 million in 2013. Ads purchased locally … Continue Reading

The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading

U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year, the Interactive Advertising Bureau said Monday.

Search advertising continued to represent the largest percentage of overall interactive ad spending, with search revenues reaching more than $5.1 billion in the half of 2009, up slightly from that same period in 2008, the group said in a report produced with PricewaterhouseCoopers.

Display-related advertising–which includes display ads, rich media, digital video and sponsorship–totaled nearly $3.8 billion in the first six months of 2009, … Continue Reading

What do women want?

Having kids changes your life. It may also change your feelings about online marketing, according to a recent “What Women Want” Consumer Survey.

More moms than women without children said they did not mind seeing online discounts and coupons for products that interested them, and moms were less likely to report skipping over such offers. Mothers also reported trusting online coupons more than female Internet users without children.

When asked what they would like to see in marketing e-mails, 45% of moms said they wanted information relevant to their lifestyle, … Continue Reading