The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

You can also send out e-mails that include a thank you message. E-mail allows you to reach a large number of people in a quick and cost efficient way. Stream Companies’ team of designers and e-mail marketing professionals know how to craft the perfect … Continue Reading

I have to say I am a bit perplexed when I read blog posts that gush about Google+.

Marketers are urging companies to hurry up and set up a Google+ page for their businesses.

One marketer writes, “Wow, the new Google+ Company Pages are very cool!”

They are not.

They are dull, even by comparison to Facebook company pages, which, because they must live within the confines of Facebook, are relatively dull.

“We have, since its inception, been huge Google Plus fans, even though its [sic] been a bit of a ghost-town compared … Continue Reading

E-branding. E-commerce. E-functionality.

Internet usage is on the rise. It doesn’t take a genius to understand that. While no one knows for certain exactly how many websites exist, as of June 19, 2011, there were 150,000 new URLs every day. With that much competition, it’s imperative to keep your own website fresh and unique.

At Stream, we work closely with each of our clients to ensure that we meet their individual needs. The more different you are, the more recognition you will receive, both online and offline to current and prospective clients.

One of Stream’s specialties is Motorola co-op website design. Our … Continue Reading

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

According to a number of sources, (and just, you know, understanding the world around you) people are using their phones to access the web more and more.

Take a look at these stats:

… Continue Reading

Flashy navigation? Cool big pictures? Hold on!

Before the dog-and-pony shows of complicated flash intros get too alluring, take a few minutes to sit back and really think about it. The most important question to ask yourself in the development stage is “Is it functional?” Will users be able to navigate your site easily?

Put yourself in the visitor’s shoes. People viewing your site may range from the tech-savvy 19 year-old to the grandpa that got a Dell for Christmas and just … Continue Reading

Stream Companies is proud to announce that we’ve won 2 Silver awards in the 2011 W3 Awards!

The W3 Awards recognizes creative excellence on the web and the creative and marketing geniuses that made it all happen. Stream Companies is proud to be a part of a group of such outstanding winners. We’re a modest team and don’t like to toot our own horns, but we are very happy to say congratulations to the creative and production teams!!

…Now where are we going to put … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

Contrary to many people’s beliefs, there is more substance to the world of online videos than the following:

Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company.

People spend a considerable amount of time watching videos, probably more than they’d like to admit. According to Arbitron and Edison Research, the weekly audience for online video has tripled in the past five years. Research also showed that the typical respondent spends 3 hours … Continue Reading

A ComScore study has shown that the average American spends 32 hours per month on the Internet. So, what does this mean for your advertising dollars? Many people would jump to the conclusion that because people spend more time online, their online ads will automatically bring them more business.

But you’re smarter than that.

In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently.

Say your business is a car dealership. You’d like to reach customers that live within … Continue Reading

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Let’s look into the brouhaha more deeply.

Last week, EdgeRank Checker released a study outlining the influence of 3rd party application programming interfaces (“APIs”, more commonly referred to as “3rd Party Apps”) on Facebook engagement.  These apps are commonly used to schedule … Continue Reading