This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.

(NOTE: this year is a little different in that some heavy hitters such as Pepsi are passing on the Super Bowl, rather directing their monies elsewhere, i.e. Social Media campaigns.)

Naturally, the hope is to create a spot that resonates with … Continue Reading

COKE & PEPSI…
Drinking from the same cup?

No, this is not about some unholy alliance between the cola giants or even some epic conjoining of two corporate behemoths in the Exxon/Mobil vein. It is however a sign of the times and a shape of not only things to come… but things that are already here.

What I’m referring to is what I like to call… The Big Shift.

The cultural and truly seismic shift that many companies and advertisers alike are making from “traditional” advertising mediums to those that have the word “social” attached to them… i.e. Social Media and … Continue Reading