This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.
(NOTE: this year is a [...]

COKE & PEPSI…
Drinking from the same cup?
No, this is not about some unholy alliance between the cola giants or even some epic conjoining of two corporate behemoths in the Exxon/Mobil vein. It is however a sign of the times and a shape of not only things to come… but things that are already here.
What I’m [...]