What makes a TV commercial memorable?
By steveo + February 3rd, 2010This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun. 
(NOTE: this year is a little different in that some heavy hitters such as Pepsi are passing on the Super Bowl, rather directing their monies elsewhere, i.e. Social Media campaigns.)
Naturally, the hope is to create a spot that resonates with … Continue Reading