To create an effective, multidimensional campaign, there is one aspect of the campaign that is absolutely crucial: salesmanship.

Real face-to-face interactions with a company representative make all the difference. True salesmanship requires someone who not only knows the product inside and out, but above all, truly listens to the client and reacts in “real time.” It’s not just about the pitch — well-rehearsed, cookie-cutter answers and a snazzy PowerPoint presentation — it’s more than that.

Real salesmanship involves ongoing give-and-take conversations … Continue Reading

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Contact: Beth Wolbach Stream Companies elizabeth@streamcompanies.com (610) 644-8637 x 264

Stream Companies – 5 Time Inc. 500|5000 Honoree

Malvern, PA – August, 23 2011 — For the fifth time, Stream Companies has made the Inc. 500|5000 list of the fastest growing companies in the United States. The Inc. 500|5000 list recognizes the nation’s most successful … Continue Reading

Growing Advertising Agency Achieves Big Accomplishments

(Malvern, PA) Stream Companies is the 5th largest agency among all full service advertising agencies in the Philadelphia Metropolitan area according to the Philadelphia Business Journal. This accolade is on the heels of founders David Regn and Jason Brennan’s recent recognition as the Philadelphia Business Journal’s 40 Under 40 winners. Continue Reading

 How much do low average clickthroughs matter for marketers?
eMarketer recently estimated that marketers around the world will spend $6 billion advertising on social networks this year, yet the return on that investment is still in question.

Many ad performance metrics have been low on social networking sites, suggesting that users do not want to click on ads while they’re socializing. But how useful are measures of average performance to real-world marketers when so many variables can affect ad performance?

According to a widely reported … Continue Reading

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.

Smartphones users prefer to keep it simple. A Pontiflex survey conducted by Harris Interactive found that very few smartphone users preferred ads that featured video.

Only 15% of all adults liked these more complex ads … Continue Reading

Facebook is now third most important marketing tactic

Small businesses are placing more importance on social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.

The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, but that figure includes discussions that take place both online and offline.

For business promotion, the marketing tools rated to be most important were websites and email with more than nine in 10 … Continue Reading

Social to be featured at center of SEO and PPC campaigns

It’s not surprising that 2011 is projected to be the “year of Facebook.” What’s interesting however is that the “year of Facebook” may also be relevant for search marketers.

Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs.

 According to the report, “leveraging … Continue Reading

Google has recently announced its newest element to their Places feature; and they’re calling it Hotpot.

Hotpot functions as a Places recommendation engine and is aimed at average customers. Hotpot is easy to use and includes social functions that are not present with the Google Places we’ve come to know so well.

With Hotpot, a user is able to see their friends rated and reviewed places along with the standard Google Place’s information.

Users will be encouraged to rate and review businesses directly from their Google-linked … Continue Reading

Social media marketers who have successfully attracted fans to their Facebook or Twitter page must work to keep fans interested and engaged.

According to a September 2010 survey by social media marketing agency Cone, incentives are the biggest draw for consumers connecting with brands online. Users expect deals and look for brands to help solve their problems and receive their feedback on products and services.

However, what users aren’t looking for is equally important. The top two reasons new-media users said they stopped following brands online was due to … Continue Reading

Usage and interest build slowly

According to some predictions in 2009, mobile couponing was ready for takeoff. While relatively few mobile users had redeemed a coupon through their phone, many were interested, and Yankee Group predicted an increase in the number of mobile coupons redeemed in North America in 2010 from 200,000 to 2.3 million.

But consumers have been slow to get on board. According to a September 2010 survey conducted by OnePoll for mobile transaction network mBlox, fewer than 15% of US mobile subscribers have redeemed a mobile coupon…. Continue Reading