Posting your video content to the web has a number of benefits for your business or organization:

- Videos provide a dynamic, interactive experience for site visitors
- Videos can highlight promotions, provide tutorials, and show customers how products operate
- Video encourage users to spend more time on a page, thereby increasing stickiness
- Videos can convey more essential data in a shorter time
- Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell

However there’s one oft over-looked … Continue Reading

Want to be number one in Google Search? Want to beat out your competitor in Google Ranking? Your website might have the best graphics and user experience in town, but does it have the correct foundation? Setting up a SEO friendly website is important in ranking for the keywords your visitors are searching for. If you want your website to be found easily by both search engines and potential visitors, your website needs SEO.

Let’s look at some definitions of some broad SEO … Continue Reading

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

In other words, LinkedIn is Facebook for business people.

Like its cool cousin Facebook, LinkedIn is growing at an astounding rate:

• LinkedIn counts executives from all 2011 Fortune 500 companies as members
• Its corporate hiring solutions are used by 75 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company … Continue Reading
  
  • 

Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”

To make sure you and your client see eye to eye, the solution is fairly simple: use checklists. However, the maintenance of those checklists is the real kicker.

Since things are ever-changing, establish your client’s goals and expectations on a monthly basis. When you … Continue Reading

Contrary to many people’s beliefs, there is more substance to the world of online videos than the following:

Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company.

People spend a considerable amount of time watching videos, probably more than they’d like to admit. According to Arbitron and Edison Research, the weekly audience for online video has tripled in the past five years. Research also showed that the typical respondent spends 3 hours … Continue Reading

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.

Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available … Continue Reading

More spent on branding is key for display ads
Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

It is predicted that we will see a large rise in online video advertising with a projected growth of 34% each year through 2014—this will be a … Continue Reading

Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results.

Local searches have gained increasing importance with Google, which has worked hard on improving its ability to predict your location and offer local results without the use of a city name in your query.

The idea is to make it easier to find local information by combining results — presenting a more comprehensive view of a business by pulling … Continue Reading

Social to be featured at center of SEO and PPC campaigns

It’s not surprising that 2011 is projected to be the “year of Facebook.” What’s interesting however is that the “year of Facebook” may also be relevant for search marketers.

Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs.

 According to the report, “leveraging … Continue Reading

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.

Analysis of data from July 2006 through July 2010 shows that annual average click rates have plateaued, at 0.9%.

We’re finally seeing clickthrough rates reach equilibrium; demonstrating that online advertisers have reached a new level in their ability to lure potential customers.

The end of CTR decline is good news for all advertisers, however studies reveal that successful display campaigns shouldn’t focus solely on clickthrough rates.

The chart … Continue Reading