As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”

To make sure you and your client see eye to eye, the solution is fairly simple: use checklists. However, the maintenance of those checklists is the real kicker.

Since things are ever-changing, establish your client’s goals and expectations on a monthly basis. When you … Continue Reading

Google just unveiled a Smartphone that will knock the socks off of your mobile internet.

Nexus One is Google’s smooth push for more consumer products.

It’s about as light as a Swiss army knife and uses a Qualcomm processor. The 3.7-inch, touch-screen display has deep contrasts with a color-changing track ball that changes color when you receive a message.

It has a built-in compass, a GPS, and a light sensor that helps consumers save power by adjusting to indoor and outdoor light. The camera has an LED flash accompanied by a one-click upload to YouTube. … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Mobile marketing is heating 2010 up before it even begins. Soon, you’ll have healthcare apps that will help diagnose illnesses, apps that disable texting while driving, and mobile Skype!

These are all expected in the coming New Year. As you may remember in our previous article about QR-Code, mobile phones are beginning to conquer scanning QR-Codes. Threfore, higher quality cameras on cell phones will better enable barcodes to be scanned and you’ll be able to promote and discount products using your mobile phone.

Ready for more, helpful information at your fingertips? Your belt’s … Continue Reading

If you don’t think mobile internet purchasing is catching on, think again. This graph from Morgan Stanley portrays the 50+ percent of paid mobile consumer usage. Smartphone users, as a majority, have been putting desktop usage to shame with app usage. Having a smartphone on hand makes it easy to buy into the digitized world while leaving desktop purchasing in the dust.

As more consumers buy using their mobile devices, mobile advertising will increase

Maybe mobile marketing will be turning a new leaf in 2010 and the new decade will be the ‘decade of … Continue Reading

According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.

“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.

Although the market will be expanding, Smartphones will still be more expensive.

Call Stream Companies to strengthen and expand your advertising  today.

For the past decade, experts have proclaimed every year to be “the year of the mobile.” 2009 was no different, especially after Google bought mobile ad network AdMob for $750 million. However, mobile advertising isn’t as successful as predicted…yet.

Mobile advertising is far behind other mediums. It’s expected to make up $416 million in America’s ad spending this year and search marketing generates the same in about one week.

In fact, fewer than 1 in 5 Americans own a smartphone today.

Those numbers paint a substantial picture for the lack of mobile advertising being produced. … Continue Reading