A recent study by comScore MobiLens™ shows some rather startling numbers when it comes to the number of folks using Smartphone Apps. According to the study, from April ‘09 to April ‘10, the total number of mobile application users in the United States increased by 28%.

The fastest growing mobile app was for Social Networking/Social Media, which saw an increase of 240% during this time frame.

Among other apps increasing in popularity are weather apps, news apps and online retail, the latter … Continue Reading

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

In case you missed the news, last week IBM unveiled a new Social Media Analytics Tool. According to Mashable, where I first read about it, the tool “will use natural language processing (NLP) to analyze everything from product names and industry jargon to slang and emoticons.”

It’s called the SPSS Modeler Data Mining and Text Analytics Workbench. Here’s hoping someone comes up with a shorter name for it…

The tool is actually already being utilized by some well-known companies and organizations including Navy Federal Credit Union, Rosetta Stone … Continue Reading

You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately…

Did I hear right? Yahoo! is spending $75 to $85 million on a new marketing/advertising campaign?

Didn’t they just plop down over $100 mill on a marketing/advertising campaign?

So that comes to what, about $185 million in less than 10 months? My, what big ad budgets you have…

Hopefully the new campaign will fare better than the first.

According to comScore, after the $100 million plus buy in … Continue Reading

Recently Datran Media released the findings of its “4th Annual Marketing & Media Survey.” The survey revealed that more than 87% online marketers said accurate online audience measurement was at least somewhat important for driving increased brand awareness, revenues or performance.

Not sure I understand why they would use the phrase “somewhat important” cause in my mind, there’s nothing somewhat about it… it’s vitally important.

Reading about this survey though reminded me of something I read last week.

It had to do with a new study that was being released by the Nielsen Company called … Continue Reading

Twitter is of course a Social Media phenomenon. The number of users grows literally by the second. As for who’s tweeting, here’s a look at the demographics as of April 2010.

Now, I don’t know about you but I am somewhat disconcerted by the fact that 4% of kids ages 3-13 are Tweeting but be that as it may…

On any given day Twitter users are now now sending 50 million tweets which translates to an average of 600 tweets per second.

That’s a lot of Tweeting… with numbers so … Continue Reading

That is the $64,000 question. I realize some of you may not be old enough to pick up on that reference but you get the idea.

With seemingly no end in sight to the juggernaut that is Social Media (BTW, it’s not a fad,  don’t tell anyone), many folks, marketers and alike, are beginning to wonder if Social Media will one day overtake email as the primary communications vehicle.

Makes sense when you think about it. Facebook allows you to send/receive messages from your contacts, friends, etc… so why bother to use email anymore?

The folks over at … Continue Reading

Here’s the latest eye-popping numbers  re: the juggernaut that is Facebook as per a report released today from website-monitoring.com:

• More than 400 million active users
• Half of all active users log on to Facebook every day
• More than 35 million update their status every day
• More than 5 billion pieces of content shared each week
• 70% of users are outside the US
• Over 100 million users access their Facebook page via their cell phone
• These same 100 million are twice as active as those who don’t use their cell phone to access their account
• Over 20 million people become fans of a given Page … Continue Reading
  
  • 

Not to be left out of the Social Media explosion, B2B marketers are planning on increasing their Social Media advertising and marketing dollars.

Recent studies by Forrester, HubSpot, Duke University’s Fuqua School of Business, the American Marketing Association and Outsell reveal some very interesting facts and figures pertaining to B2B marketers and Social Media…

Marketing spending on social networking sites by B2B marketers is predicted to rise 43.3% for 2010

Spending will almost double over the next five years–going from $2.3 … Continue Reading

Much like Social Media, Direct Mail is here to stay…

In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.

While it may not be as sexy to talk about these Social Media days we’re living in, what with Tweets and texts and Facebook and FourSquare and Ning and on and on – there will always be a need for Direct Mail. ALWAYS. … Continue Reading