Much like Social Media, Direct Mail is here to stay…
In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.
While it may not be as sexy to talk about these Social Media [...]
Social Media is many things and means many different things to many people, but one thing it is most assuredly not… is a fad.
Remember when you were a kid in school and your teacher showed you a picture of 3 things and asked “Which one is not like the other?”
A.
B.
C.
fad (noun) – a temporary [...]
This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.
(NOTE: this year is a [...]
COKE & PEPSI…
Drinking from the same cup?
No, this is not about some unholy alliance between the cola giants or even some epic conjoining of two corporate behemoths in the Exxon/Mobil vein. It is however a sign of the times and a shape of not only things to come… but things that are already here.
What I’m [...]
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