E-mail and social media topped the list of most respondents for marketing tactics. The trend of combining the two is said to reach more people and therefore, boost business in 2010.

About 18% of business executives wanted to add social components into their e-mail campaigns but didn’t know where to begin. One-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice.

Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no … Continue Reading

Q:  Why do people like to follow a brand on its Facebook fan page?

A:  That answer depends on the retailer you’re talking about and how they use the platform. This is an interesting challenge for retailers, too. Because of the kind of communications and messaging you’re talking about, social media demands a very intense, thoughtful plan and approach in terms of what we call brand.

And not all of them have been good at this.  A company like Best Buy kind of breaks the mold. Zappos certainly does. Target does. Some of … Continue Reading

Your dealership may not have any plans to create a Facebook campaign, but, the fact is, your competitors are already planning to take advantage of what Facebook has to offer. Consider that right now you can order a pizza on Pizza Hut’s Facebook page; Volkswagen will tell you which car is most suited to your personality based on your personal profile on Facebook; and Coca Cola and Starbucks each have almost four million fans waiting to see their next wall post.

By developing special applications and offering expanded services, these successful brands … Continue Reading

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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Most recent monthly performance 9/01/09-10/01/2009:

• Budget Spent:
  • $314.79
• Impressions:
  • 1,605,959
• … Continue Reading
  
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Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

Capturing a user’s attention is one thing, but keeping that user on your site is a whole other issue.  Facebook seems to have mastered this by keeping their users occupied on their site for long periods of time. With 87 million visitors and an average of 4 hours and 39 minutes spent on the site, Facebook is quickly rising to the top of all web brands in the world. 

… Continue Reading

It’s a long standing tenet of modern marketing:  where Baby Boomers go, advertisers follow.  At 76 million and counting, the Boomer demographic (those born in the post-war boom between 1946 and ’64) does after all compromise the majority of consumers in this country.  So why are less and less resources being used to target Boomers online?

A huge misconception is that as internet spending increases, reaching out to … Continue Reading