Q:  Why do people like to follow a brand on its Facebook fan page?

A:  That answer depends on the retailer you’re talking about and how they use the platform. This is an interesting challenge for retailers, too. Because of the kind of communications and messaging you’re talking about, social media demands a very intense, thoughtful plan and approach in terms of what we call brand.

And not all of them have been good at this.  A company like Best Buy kind of breaks the mold. Zappos certainly does. Target does. Some of … Continue Reading

Your dealership may not have any plans to create a Facebook campaign, but, the fact is, your competitors are already planning to take advantage of what Facebook has to offer. Consider that right now you can order a pizza on Pizza Hut’s Facebook page; Volkswagen will tell you which car is most suited to your personality based on your personal profile on Facebook; and Coca Cola and Starbucks each have almost four million fans waiting to see their next wall post.

By developing special applications and offering expanded services, these successful brands … Continue Reading

Most recent monthly performance 9/01/09-10/01/2009:

• Budget Spent:
  • $314.79
• Impressions:
  • 1,605,959
• … Continue Reading
  
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Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

From a recent AdAge Article…
…Mr. Bradford (CEO of Vitrue)explained: “If a site has 100 fans and your wall post gets five clicks, that’s a 5% CTR. But if you assume only about 20% of those folks actually saw the post, it’s really a 20% click-through rate.” That’s better than the click-through rate of the average e-mail campaign, he said, and certainly better than the rate for an online ad. It also doesn’t count how many people commented on the post or said they liked it but didn’t click through.
Pasted … Continue Reading

My notes form the DigiDay: APPS

1. First Speaker
   1. Presentation

      APPS State of the Industry Survey: More than 84% of Marketers are Satisfied with Their Apps Experience; Nearly 60% Expect Budgets to Rise (in: Metrics)

      Aug 12, 2009

      The knowledge base for apps is growing, as a remarkably similar percentage of publishers and marketers say they’ve built at least one for their readers or brands. Some 68.9% of publisher respondents and 68.8% of marketers have fielded apps. Some … Continue Reading

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MySpace has not only lost traffic, it is poised to lose revenue.

US unique visitor count traffic fell 8% between October 2008 and March 2009, to 70.1 million, according to comScore Media Metrix. Meanwhile, Facebook’s grew 33%, reaching 61.2 million.

Worldwide spending is expected to reach $520 million on MySpace in 2009, with $495 million coming from the US and $25 million from other markets. US spending on Facebook is expected to reach $230 million this year, for a total … Continue Reading

Twitter only has 40% retention…will it have staying power?

If budget were unlimited (they are not), and omnisciece was the norm, we’d all have the perfect social networking/media strategy. 

However we are a tangled mess with no clear strategy due to ever changing consumer behavior in consumtion.   Is is the fad of the week that we should attach to our budgets or is it a long term Tweeting strategy we need to embrace?

Lets take a look at three catagories: Online Retail, News, and Infotainment (Gossip gurls) and how they’ve embraced social networking…surly they’ve got a cohesive strategy.
Amazon
Amazon is a pioneer in social networking.  A rating system (stars), customer … Continue Reading