Award season is in full swing—and Stream Companies has brought home an impressive 8 AVA Awards for 2011!

The AVA Awards is a global competition that recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media.

Interestingly enough, if you turn the number 8 on its side, it becomes the symbol for infinite.

And infinite is Stream’s appreciation for our creative team’s amazing, award-winning work seen below:

Platinum Award Winners:

“Jack Williams 82nd Anniversary Sale” – Jack Williams Tire and Auto Service Centers

Jack Williams Tire & Auto Center – … Continue Reading

We shared our favorites…and here are the television spots we just can’t stand!

First up – every Lexus commercial during the holidays. Everyone at Stream just LOVES these spots.The jingle sure is catchy, but once you hear it, it’s hard not to cringe. In this one, a young 20-something hipster couple can afford to rig an elevator’s music! How clever!

Speaking of hipsters, Hyundai has been all about Pomplamoose these days. Mike Begley submitted this one:

Kate Heskett dislikes all of the generic jewelry ads- they’re pretty much all the same, aren’t they? … Continue Reading

Well, Christmas is soon upon us, and Hanukkah is already here! This year Stream Companies would like to share some of our favorite winter and holiday television commercials!

Graphic designer, Mike Begley – PA Lottery-a favorite commercial growing up, of 2011 and of all time! It’s timeless.

Senior Designer & E-Mail Marketing Manager, Matt May – My favorite Holiday Commercial growing up was the “Eat ‘N Park Christmas Star” Commercial.As a kid, it was just one of those staples of that time of year. When I saw it, I knew Christmas was just around the corner…. Continue Reading

2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

The global economy is confused.

There is wide spread skepticism that leaders have the judgment and will to implement sound policies at home and abroad.

Companies are waiting to hire. Consumers are waiting to buy. Investors are waiting to commit.

DON’T WAIT TO ADVERTISE.

A confused economy is the wrong time to cut for four reasons:

1. Marketing is part of the solution, not part of the problem.

• 79% of companies believe that marketing is no longer dispensable… it is a KEY part of the business plan.
• Smart companies know to build an … Continue Reading
  
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I have to say I am a bit perplexed when I read blog posts that gush about Google+.

Marketers are urging companies to hurry up and set up a Google+ page for their businesses.

One marketer writes, “Wow, the new Google+ Company Pages are very cool!”

They are not.

They are dull, even by comparison to Facebook company pages, which, because they must live within the confines of Facebook, are relatively dull.

“We have, since its inception, been huge Google Plus fans, even though its [sic] been a bit of a ghost-town compared … Continue Reading

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

According to a number of sources, (and just, you know, understanding the world around you) people are using their phones to access the web more and more.

Take a look at these stats:

… Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading