Growing Advertising Agency Achieves Big Accomplishments

(Malvern, PA) Stream Companies is the 5th largest agency among all full service advertising agencies in the Philadelphia Metropolitan area according to the Philadelphia Business Journal. This accolade is on the heels of founders David Regn and Jason Brennan’s recent recognition as the Philadelphia Business Journal’s 40 Under 40 winners. Continue Reading

Facebook Storefronts now have the same sales conversion rates as e-commerce websites.

Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites.

The key findings were as follows…

• Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites.
• Websites that do not engage in e-commerce are losing traffic to their Facebook pages at an alarming rate.
• Facebook stores are very efficient at traffic acquisition ac­quiring visitors at no cost through wall posts and establishing a store monthly user base equal to 1-10% of the retailer’s fan base

Companies are faced … Continue Reading

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.

Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available … Continue Reading

 How much do low average clickthroughs matter for marketers?
eMarketer recently estimated that marketers around the world will spend $6 billion advertising on social networks this year, yet the return on that investment is still in question.

Many ad performance metrics have been low on social networking sites, suggesting that users do not want to click on ads while they’re socializing. But how useful are measures of average performance to real-world marketers when so many variables can affect ad performance?

According to a widely reported … Continue Reading

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.

Smartphones users prefer to keep it simple. A Pontiflex survey conducted by Harris Interactive found that very few smartphone users preferred ads that featured video.

Only 15% of all adults liked these more complex ads … Continue Reading

Google search integrates elements from Twitter, Flickr, and Quora

Back in 2009 Google launched Social Search which utilized an individual’s Google account to integrate search results from friends.

Recent changes have been made to Google’s Social Search to make the social experience more prominent.

The social results will now been seen throughout the page rather than only at the bottom of the search page. Twitter, Flickr, and Quora are now also a large part of the social experience on Google search; … Continue Reading

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Social Media Marketers for Inc 500 companies are seeing success—what tools are working best for them?

Social media is widely recognized as a more valuable marketing strategy than it has been in past years.

A recent study from UMASS Dartmouth Center for Marketing Research looked at the usage and success of social tools used by Inc 500 companies in 2009-2010.

71% of respondents used Facebook in 2010—up 10% from the 61% of respondents who used Facebook in 2009.

Social tools including twitter, blogs, message boards, and podcasts also saw increased usage from respondents through 2009-2010…. Continue Reading

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly?

AdAge recently highlighted Facebook’s 2010 worldwide online ad revenue, which was $1.86 billion; a 151% increase over the company’s estimated 2009 advertising revenue of $740 million worldwide.

Facebook is still far from Google in terms of market share for self-service advertising; however new eMarketer estimates show that similar to Google, the majority of Facebook ad revenue comes from small businesses.

Reports show that 60% or $1.12 billion of the total 2010 ad revenue on … Continue Reading

Philadelphia SmartCEO Magazine releases the 2011 Future 50 winners; Stream Companies CEOs make the list 

The SmartCEO program, Future 50, recognizes 50 leading companies in the region based upon criteria including revenue and employee growth over the past 3 years.

The 2011 results are in and Stream Companies CEOs David Regn and Jason Brennan were listed among the best.

Take a look at the excerpt below from Philadelphia SmartCEO Magazine where David and Jason answer questions about their experiences with Stream Companies.

… Continue Reading