You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately…

Did I hear right? Yahoo! is spending $75 to $85 million on a new marketing/advertising campaign?

Didn’t they just plop down over $100 mill on a marketing/advertising campaign?

So that comes to what, about $185 million in less than 10 months? My, what big ad budgets you have…

Hopefully the new campaign will fare better than the first.

According to comScore, after the $100 million plus buy in … Continue Reading

Last Wednesday, I dispatched the following queries re: the forthcoming Super Bowl spots…

• Were any of the spots unveiled during the Big Game memorable?
• Were any the kind we will be talking about for years to come, either in a positive or negative light?
• Did you remember the spot or product or both?

I honestly don’t know where to start. Oh wait, yes I do…

Without question this was, in my severely-over-caffeinated opinion, the worst collective group of Super Bowl TV commercials I have ever seen.  Seriously, what in the name of Joe Willie Namath were a lot of these people thinking?

The cost to … Continue Reading

This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.

(NOTE: this year is a little different in that some heavy hitters such as Pepsi are passing on the Super Bowl, rather directing their monies elsewhere, i.e. Social Media campaigns.)

Naturally, the hope is to create a spot that resonates with … Continue Reading

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading