Posts Tagged ‘Super Bowl’

Super Bowl Post Mortem

By steveo + February 8th, 2010

Super Bowl Post Mortem

Last Wednesday, I dispatched the following queries re: the forthcoming Super Bowl spots…

Were any of the spots unveiled during the Big Game memorable?
Were any the kind we will be talking about for years to come, either in a positive or negative light?
Did you remember the spot or product or both?

I honestly don’t know where to [...]

What makes a TV commercial memorable?

By steveo + February 3rd, 2010

What makes a TV commercial memorable?

This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.
(NOTE: this year is a [...]

90% of Super Bowl Ads Sold Two Months in Advance

By ssilveri + December 7th, 2009

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