Brand Aid
By Stream Companies + December 20th, 2011
2012 is the year to strengthen your brand through video production!
What is a brand in marketing terms? A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
And from a brand comes… brands awareness (the customers’ ability to … Continue Reading


It’s a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.
I will admit it.