Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.

According to Econsultancy’s Rebecca Lieb, citing figures from a recent study by Harris Poll, the average amount of time spent on the web has risen 13 hours since 1999.

Harris Poll also stated that “Hours online may have increased because of the recession.”

Statistics have also shown that individuals between 30 and 39 registered an average 18 hours on the internet a week, while 40 to 49-year-olds spent 17 hours surfing. Therefore,  focusing … Continue Reading

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading

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