2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

Stream Companies is proud to announce that we’ve won 2 Silver awards in the 2011 W3 Awards!

The W3 Awards recognizes creative excellence on the web and the creative and marketing geniuses that made it all happen. Stream Companies is proud to be a part of a group of such outstanding winners. We’re a modest team and don’t like to toot our own horns, but we are very happy to say congratulations to the creative and production teams!!

…Now where are we going to put … Continue Reading

It’s a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

But never fear! There are solutions to this quandary! If you know the right questions to ask, your media buys will always work for you. Here are some tips of the trade:

Radio Stations

Take a look at radio station’s ratings reports for the counties you’re interested in and check out the station’s … Continue Reading

I will admit it.

I watch a lot of television.

No, really, A LOT.

And, as many of my family members and friends know, I am that (annoying) person who moans and groans after seeing certain spots. But instead of ranting and raving about bad ads, (copyranter and AdScam/The Horror! already do that incredibly well!) I want to do a series of “Spot-on Spots” – ads that are just standouts among the extremely professional term–“crap”.

First up – When Weird Works

We’ve all seen them, laughed at them, cringed while watching them, and … Continue Reading

Thomas Baekdal image (2009)

Back in 2009 spending on traditional media (like TV and radio) dropped by almost one-fifth.  Since then, however, spending has been moving up, but is expected to stay around current levels in the near future.

A recent study predicts that traditional media spends will continue to hover around the $130 billion level between now and 2015—far below the $166 billion posted in 2007. It is worth noting that newspapers are not expected to benefit from the bounceback.  Significantly, advertisers … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.

According to Econsultancy’s Rebecca Lieb, citing figures from a recent study by Harris Poll, the average amount of time spent on the web has risen 13 hours since 1999.

Harris Poll also stated that “Hours online may have increased because of the recession.”

Statistics have also shown that individuals between 30 and 39 registered an average 18 hours on the internet a week, while 40 to 49-year-olds spent 17 hours surfing. Therefore,  focusing … Continue Reading

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading

 … Continue Reading