Contrary to many people’s beliefs, there is more substance to the world of online videos than the following:

Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company.

People spend a considerable amount of time watching videos, probably more than they’d like to admit. According to Arbitron and Edison Research, the weekly audience for online video has tripled in the past five years. Research also showed that the typical respondent spends 3 hours … Continue Reading

Google search integrates elements from Twitter, Flickr, and Quora

Back in 2009 Google launched Social Search which utilized an individual’s Google account to integrate search results from friends.

Recent changes have been made to Google’s Social Search to make the social experience more prominent.

The social results will now been seen throughout the page rather than only at the bottom of the search page. Twitter, Flickr, and Quora are now also a large part of the social experience on Google search; … Continue Reading

Social Media Marketers for Inc 500 companies are seeing success—what tools are working best for them?

Social media is widely recognized as a more valuable marketing strategy than it has been in past years.

A recent study from UMASS Dartmouth Center for Marketing Research looked at the usage and success of social tools used by Inc 500 companies in 2009-2010.

71% of respondents used Facebook in 2010—up 10% from the 61% of respondents who used Facebook in 2009.

Social tools including twitter, blogs, message boards, and podcasts also saw increased usage from respondents through 2009-2010…. Continue Reading

Facebook is now third most important marketing tactic

Small businesses are placing more importance on social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.

The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, but that figure includes discussions that take place both online and offline.

For business promotion, the marketing tools rated to be most important were websites and email with more than nine in 10 … Continue Reading

Social media marketers who have successfully attracted fans to their Facebook or Twitter page must work to keep fans interested and engaged.

According to a September 2010 survey by social media marketing agency Cone, incentives are the biggest draw for consumers connecting with brands online. Users expect deals and look for brands to help solve their problems and receive their feedback on products and services.

However, what users aren’t looking for is equally important. The top two reasons new-media users said they stopped following brands online was due to … Continue Reading

Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

Twitter is of course a Social Media phenomenon. The number of users grows literally by the second. As for who’s tweeting, here’s a look at the demographics as of April 2010.

Now, I don’t know about you but I am somewhat disconcerted by the fact that 4% of kids ages 3-13 are Tweeting but be that as it may…

On any given day Twitter users are now now sending 50 million tweets which translates to an average of 600 tweets per second.

That’s a lot of Tweeting… with numbers so … Continue Reading

That is the $64,000 question. I realize some of you may not be old enough to pick up on that reference but you get the idea.

With seemingly no end in sight to the juggernaut that is Social Media (BTW, it’s not a fad,  don’t tell anyone), many folks, marketers and alike, are beginning to wonder if Social Media will one day overtake email as the primary communications vehicle.

Makes sense when you think about it. Facebook allows you to send/receive messages from your contacts, friends, etc… so why bother to use email anymore?

The folks over at … Continue Reading

If you’re anything like me, you were very disappointed when you found that Facebook fan pages could not be linked to you or your businesses’ Twitter account. The reason is pretty simple- Facebook profiles are for people and if you want to represent your business in any way, you have to do that through a page or the Facebook police will get you.

Well, times are a’changing and although the rules of advertising your business on your profile are relatively the same, the use of social networking is flowing from Facebook fan pages to Twitter rather smoothly these days. … Continue Reading