Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

Twitter is of course a Social Media phenomenon. The number of users grows literally by the second. As for who’s tweeting, here’s a look at the demographics as of April 2010.

Now, I don’t know about you but I am somewhat disconcerted by the fact that 4% of kids ages 3-13 are Tweeting but be that as it may…

On any given day Twitter users are now now sending 50 million tweets which translates to an average of 600 tweets per second.

That’s a lot of Tweeting… with numbers so … Continue Reading

That is the $64,000 question. I realize some of you may not be old enough to pick up on that reference but you get the idea.

With seemingly no end in sight to the juggernaut that is Social Media (BTW, it’s not a fad,  don’t tell anyone), many folks, marketers and alike, are beginning to wonder if Social Media will one day overtake email as the primary communications vehicle.

Makes sense when you think about it. Facebook allows you to send/receive messages from your contacts, friends, etc… so why bother to use email anymore?

The folks over at … Continue Reading

If you’re anything like me, you were very disappointed when you found that Facebook fan pages could not be linked to you or your businesses’ Twitter account. The reason is pretty simple- Facebook profiles are for people and if you want to represent your business in any way, you have to do that through a page or the Facebook police will get you.

Well, times are a’changing and although the rules of advertising your business on your profile are relatively the same, the use of social networking is flowing from Facebook fan pages to Twitter rather smoothly these days. … Continue Reading

Not to be left out of the Social Media explosion, B2B marketers are planning on increasing their Social Media advertising and marketing dollars.

Recent studies by Forrester, HubSpot, Duke University’s Fuqua School of Business, the American Marketing Association and Outsell reveal some very interesting facts and figures pertaining to B2B marketers and Social Media…

Marketing spending on social networking sites by B2B marketers is predicted to rise 43.3% for 2010

Spending will almost double over the next five years–going from $2.3 … Continue Reading

Social Media is many things and means many different things to many people, but one thing it is most assuredly not… is a fad.

Remember when you were a kid in school and your teacher showed you a picture of 3 things and asked “Which one is not like the other?”
A.

B.

C.

fad (noun) – a temporary fashion, notion, manner of conduct, etc., especially one followed enthusiastically … Continue Reading

Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.

According to Econsultancy’s Rebecca Lieb, citing figures from a recent study by Harris Poll, the average amount of time spent on the web has risen 13 hours since 1999.

Harris Poll also stated that “Hours online may have increased because of the recession.”

Statistics have also shown that individuals between 30 and 39 registered an average 18 hours on the internet a week, while 40 to 49-year-olds spent 17 hours surfing. Therefore,  focusing … Continue Reading

Today, White Pages announced the incorporation of public social media profiles from Facebook and Twitter into its people search service. The people search on White Pages also provide consumers with direct links to select matching Facebook and Twitter user pages.

This social media breakthrough will be incorporated throughout the entireWhitePages site. By the middle of next year, they expect to significantly expand the number of social listings while adding social networking account information to existing work and residential listings where relevant. Also, the recently launched editing capability will allow consumers to add links … Continue Reading

Marketers monitoring Twitter for mentions of their brand may have noticed that microbloggers are more likely to give or seek information than to sound off about a product, good or bad.

Of nearly 150,000 tweets that named brands, nearly one-half of them were simply “comments”-posts that mentioned a brand, but where the primary focus was something else. A further 18.1% were information-providing and 11.1% were information-seeking.

That left just 22.3% of tweets about brands that expressed an opinion one way or another. The good news for marketers: Twitter users were much more likely to … Continue Reading